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How Nokio Increased Visibility in Media Tech with LinkedIn

A Media Tech Platform Enhancing Content Discovery



Overview

Nokio simplifies entertainment by eliminating endless scrolling, offering personalized recommendations for viewers, creators, and indie filmmakers. As a media tech platform, it enhances content discovery across streaming services and theaters.

We developed a growth strategy to boost visibility, establish credibility in the entertainment industry, and attract key stakeholders, including VCs, for fundraising.


What They Wanted

The brand faced limited visibility and connections in the competitive media-tech space. With plans for expansion, the founder needed a growth strategy that would:

  • Increase credibility and recognition in the Indian and US markets.
  • Attract the attention of top CXOs in media and entertainment.
  • Secure interest from VCs to fuel their fundraising efforts.


How We Aligned the Founder’s LinkedIn for Growth

We positioned ourselves as Nokio’s strategic growth partners and developed a tailored LinkedIn growth strategy.


1. Growth-Focused Profile Optimization:

Revamped the founder’s LinkedIn profile to showcase Nokio’s unique value, mission, and industry impact. Highlighted Rohan’s vision, expertise, and leadership to build trust and credibility.

2. Strategic Content Development:

Developed a mix of founder stories, Nokio’s mission, and media tech trends. Focused on building relatability while showcasing innovation and authority in the media tech space.


3. Stakeholder Engagement Strategy:

Created personalized outreach campaigns targeting key players from Hotstar, Netflix, Jio, Zee TV, and investors in the media and entertainment industry. Used insights from engagement data to refine messaging and tactics.

4. Data-Driven Adjustments:

Continuously tracked performance metrics to assess content effectiveness and audience engagement. We refined strategies based on data insights to maximize reach and impact.


Impact after 3 Months

  • 36,731 impressions, achieving a 2,808.3% increase in visibility
  • Top posts reached 8K+ views, positioning the founder as a trusted voice in media tech
  • 19.3% growth in followers, including connections with leading CXOs and Netflix’s VP
  • Increased investor interest through targeted outreach, paving the way for fundraising conversations

Wrapping Up

By creating and executing a growth strategy, we helped Nokio increase visibility and establish meaningful connections with industry leaders and investors. As growth partners, we aligned the strategy with Nokio’s long-term vision, empowering them to build credibility, attract funding, and scale their business in the competitive media tech landscape.