Building Visibility and Leads for gen@3

Kerala’s Best Overseas Education and Immigration Consultancy

Overview

gen@3, Kerala's best overseas education and immigration consultancy, has over 20 years of experience helping individuals fulfill their dreams of studying or settling abroad. Despite their offline success, they faced challenges in establishing a strong online presence to increase brand awareness and generate qualified leads.

Key Gaps Revealed During the Audit

Lack of Cohesive Branding: The brand lacked a clear visual and verbal identity to resonate with online audiences.
Unclear Messaging: Website and social media communication failed to connect with target audiences effectively.
Inefficient Website Design: Poor navigation, unclear user journeys, and weak CTAs contributed to high bounce rates.
Lack of Direction and Resources: With a small team and tight budget, their marketing efforts lacked focus, leading to minimal visibility and low lead generation.

How We Realigned the Brand’s Strategy for Growth

We implemented a structured strategy to address gen@3’s online challenges. This approach realigned their brand messaging, strengthened their digital footprint, and drove measurable growth.

1. Building a Strong Brand Foundation:

Positioned gen@3 for long-term success by emphasizing its 20+ years of expertise, trust, and audience aspirations. Developed a strategic approach to align messaging with their target audience’s needs and challenges.

2. Refining Branding and Communication:

Created a cohesive visual and verbal identity that reflected gen@3’s credibility. Established consistent content guidelines to maintain a uniform tone, resonating with those aspiring to study or settle abroad.

3. Mapping Audience Personas:

Developed detailed buyer personas for students and immigrants, addressing specific challenges and goals. Identified key online platforms where they actively seek guidance, ensuring precise targeting.

4. Analyzing Competitors and Platforms:

Conducted competitor research to uncover strategic gaps and position gen@3 distinctively. Assessed platform relevance and prioritized Facebook, Instagram, and webinars as primary engagement channels.

5. Optimizing Website for Conversions:

Audited the website to identify UI/UX issues, navigation bottlenecks, and unclear messaging. Revamped homepage copy to directly address audience aspirations and improve lead conversion.

6. Implementing SEO & UI/UX Enhancements:

Built a keyword strategy focused on pillar and cluster topics to improve search rankings. Provided UI/UX recommendations for better mobile responsiveness, streamlined navigation, and engaging visuals.

7. Executing a Phased Growth Plan:

We designed a structured 4-month roadmap combining organic content, paid campaigns, and strategic initiatives to drive visibility, engagement, and conversions.

8. Driving Leads via Ads & Webinars:

Launched targeted Meta ads and WhatsApp marketing campaigns for lead generation. Hosted webinars addressing immigration and study-related queries, fostering trust and audience engagement.

Impact after 3 Months

44k views on a single post, significantly boosting visibility
55.6% increase in overall visibility across key platforms
Two high-ticket conversions achieved within the campaign period
17 leads added to the pipeline, illustrating growing audience interest

Wrapping Up

With a clear brand identity, optimized website, and targeted marketing strategies, gen@3 is now equipped to thrive in the digital space. Their revamped online presence has enhanced brand awareness and successfully generated qualified leads. As we work together, we continue to focus on accelerating their growth and solidifying their authority in the education consultancy sector across more audience touchpoints.